On May 5, 2009 Network for Good hosted an online training led by Donordigital‘s Dan Schulman entitled "Using Search for Fundraising and List-Building: How Google Grants Can Bolster Your Bottom Line."
Among many other topics, the session addressed in depth: Who’s eligible and how to apply; What a Google grant covers; and How it can help your organization raise money, build your list, and drive more traffic to your website. It also touches on some more advanced online marketing strategies.
A recording of the training, along with the slides, a case study and a Q&A sheet are available (free) at the following link: "Using Search for Fundraising and List-Building: How Google Grants Can Bolster Your Bottom Line."