It’s no surprise then that Twitter is attracting the attention of many nonprofit organizations looking for ways to connect with new supporters and engage constituents...Twitter, like any strong social network, provides a way for your content to spread organically between people. It helps your organization be more accessible to your constituents, building the trust and strengthening the relationships that earn you strong activists and donors.

It can be hard to decipher what is and what isn’t worth an investment of time and money. Add to that the challenge of successfully upgrading or integrating your Web site to take advantage of these new communications tools.

In short, there is a lot of information with funny little cute names that you’ve never heard before to sort through and get your head around.