Seven Success Strategies for Pitching to Bloggers

(Chicago--November 17, 2006) Pitching a story to a blogger on the Internet is a different animal than pitching to a print or broadcast reporter. Unlike the "traditional" media world, on the blogosphere you don't get to leverage your verbal agility to establish a relationship with a reporter over the phone first, and then ask if they'd like to see your press release. And you certainly can't spam World Wide Web bloggers with a single, impersonal press release that you've already emailed to the whole wide world.