What Journalists Want
2010 Social Media News Survey - new study meaures use of social media tools to follow, share and post news and information

Final results of a 2010 Social Media News Survey conducted by TEKGROUP International and Associate Professor Ken Payne of Western Kentuckuy University seem to underscore the importance of the online newsroom to corporate communicators and amplify the need for a comprehensive social media news strategy when targeting or influencing key constituents in the social media space.

Training Library
Press Kit Primer - Top Must Haves in your organization's Press Kit

Any media outreach effort must have a compelling and media-friendly press kit. The kit’s purpose is to provide basic information that will invite stories or at least further inquiries. A well-done kit signals a level of seriousness that reporters understand immediately. It should be simple, clear, and not too showy, drawing attention to your main messages and themes. It should offer only basic background data, not every available bit of information. The idea is to create interest, not to exhaust it.

Training Library
Online Politics 101: Blogs and Blogger Relations

(Blogs and Blogger Relations Chapter from Online Politics 101 - Download below)

Blogs, one-time sweet darlings of the political internet world. I can still remember the first time I figured out what a blog WAS, back in the spring of 2003 (I was at South by Southwest, listening to a presentation and no doubt recovering from a hangover).

Training Library