César Bowley Castillo

César Bowley Castillo

Blog posts by César Bowley Castillo

ReThink Media
How to use polling data to define your target audience, learn as much as you can about them, and determine what messengers and mediums are best to reach them
Nov 29, 2018
Media Strategy
Three things to pay attention to when reading a poll of underrepresented communities
Nov 1, 2018
Media Strategy
What you need to know to understand what makes a poll more or less reliable and how to interpret and even challenge poll results.
Oct 29, 2018