Laura leads our media analyses, messaging research, and public opinion tracking. She also manages ReThink's impact tracking and data.
Laura has a strong background in using qualitative and quantitative research methods to inform strategic communication strategy. Prior to joining ReThink, Laura spent seven years at Berkeley Media Studies Group analyzing media coverage of public health issues, and helping public health advocates use the media to advance public health policy. She has also worked on research at the UC Berkeley Labor Occupational Health Program, the California Department of Public Health, and the United States Census Bureau.
Laura graduated from Pomona College with a bachelor’s degree in sociology and earned a master’s degree in public health at UC Berkeley. She worked in public health in Ecuador for several years and is fluent in Spanish and Portuguese.
Laura has a particular interest in using programming and data science tools to collect and analyze data. In her free time, Laura enjoys playing with her two cats, exploring her home state of California, learning languages, and going for hikes in the Berkeley hills.
