We Strengthen Movements Through Communications

No single organization can win alone. ReThink drives collaboration and innovation across sectors to reach new audiences and achieve shared policy wins. Find out how we do it.

Messaging, Media and Opinion Analysis

ReThink conducts in-depth media and opinion analysis on each of our three Issue Areas, informed by all of the publicly available polls and driven by a resources database of tens of thousands of quotes and stories. We know what the public thinks, what messages are driving the narrative, who's being sourced, and what journalists are driving discourse.

Training and Media Skills

We deliver on-line and in-person media skills workshops for nonprofits of all sizes and select experts.

Every media skills session ReThink develops is uniquely tailored to the group receiving the training—grounded in a deep understanding of the issues they work on, their organizational capacity, and the media landscape they are operating in. Whether it's crafting a strategic communications plan for your organization, learning the Do's and Don'ts of engaging a reporter on Twitter, or building your own expert media profile—as one participant said, "no other professional media training comes within a country mile of ReThink's in terms of value." Learn more or request a training session...

ReThink Media Blog

Image of a young person with a raised fist.
analytics/measurement media strategy public opinion

Insights to Impact: Using Survey Data in Advocacy Communications

In Part 1 of this series, we explored the strengths and limitations of surveys in general. In Part 2, we examined public opinion polls—how they can help us understand public…

analytics/measurement public opinion

Behind the Polls: Understanding Public Sentiment

analytics/measurement public opinion

Survey Savvy: Strengths and Shortcomings