We Strengthen Movements Through Communications

No single organization can win alone. ReThink drives collaboration and innovation across sectors to reach new audiences and achieve shared policy wins. Find out how we do it.

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Messaging, Media, and Opinion Analysis

ReThink conducts in-depth media and opinion analysis on each of our three Issue Areas, informed by all of the publicly available polls and driven by a resources database of tens of thousands of quotes and stories. We know what the public thinks, what messages are driving the narrative, who’s being sourced, and what journalists are driving discourse.

Our Peace and Security team is proud to work closely with the nation’s foremost leaders and experts, advocating solutions to some of the most complex and challenging national security issues of the 21st century.

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No Ban, No Wall Protest at PHL Airport - Photo by Flickr user Joe Piette, (CC BY-NC 2.0)

Our Rights and Inclusion team works with Muslim, Arab, Sikh, and South Asian American communities and leaders across the country, with allies opposing hate-crimes and anti-Muslim prejudice, and with U.S.-based Muslim and non-Muslim allies promoting cultural equity and inclusion in the arts.

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Our Democracy team—including money in politics, fair and impartial courts, and voting rights—works with leading local, regional, and national groups across the country to advance a more representative democracy where all Americans have an equal voice through judicial and campaign finance reforms, increased transparency, and voting rights.

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Training and Media Skills

We deliver on-line and in-person media skills workshops for nonprofit of all sizes and select experts.

Every media skills session ReThink develops is uniquely tailored to the group receiving the training—grounded in a deep understanding of the issues they work on, their organizational capacity, and the media landscape they are operating in. Whether it's crafting a strategic communications plan for your organization, learning the Do's and Don'ts of engaging a reporter on Twitter, or building your own expert media profile—as one participant said, "no other professional media training comes within a country mile of ReThink's in terms of value." Learn more or request a training session...

Why Should YOU Participate in a ReThink Spokesperson Training? Our past trainees have a few reasons.

Media Strategy

  • Build your expert media profile
  • Develop values-based communications
  • Craft Hill communications
  • Connect with non-expert audiences
  • Counter opposition messages

Traditional Media

  • Understand news values
  • Build relationships with journalists
  • Do effective print interviews
  • Master on-camera media appearances
  • Outreach to Op-ed and editorial boards

Digital Media

  • Know your digital strategy tool kit
  • Engage journalists and influencers on Twitter
  • Target your digital ad dollars
  • What to do in your "John Oliver moment"
  • Develop a digital crisis communication plan