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Americans Across Party Lines Want the U.S. to Keep Nuclear Limits with Russia, New Poll Finds
As the last remaining U.S.-Russia nuclear limitations treaty expires on Feb. 5, an overwhelming majority of Americans (91 percent) say the United States should negotiate a new agreement with Russia to either maintain current limits on nuclear weapons or further reduce both countries’ arsenals, according to a new YouGov poll commissioned by ReThink Media and…
Public Opinion Shifted on Palestine: How Should Advocates Build on That?
At ReThink Media, we closely monitor major public opinion surveys to understand how Americans perceive key issues, such as foreign policy and civic engagement. Over the past two years, one trend has been particularly notable: public opinion on Israel and Palestine has shifted dramatically. What was once seen as a fringe topic has become a…
Communications Strategies for Trump’s New Travel Ban
Note: In this blog post, the term “Muslim Ban” refers specifically to the ban implemented during the first Trump administration. While “travel ban” pertains to the current ban, which has a broader scope and a wider impact beyond Muslim-majority communities. On June 9, 2025, the Trump administration announced a sweeping new travel ban, which barred…
What Do People Really Think About Pentagon Spending and the Military-Industrial Complex?
When most people hear the term “military-industrial complex” (MIC), they might think of Eisenhower’s famous warning—or they might not be sure what it means at all. We set out to better understand how people in the US today perceive Pentagon spending, war profiteering, and the MIC’s role in the economy, foreign policy, and society at…
Making the Most of Digital Communications with Limited Staff Capacity
At ReThink Media, we understand that many advocacy organizations and movements are operating with limited staff and resources. Yet, the need to engage with supporters, amplify your message, and raise the voices of underrepresented communities has never been greater. Even with a lean communications team—or no dedicated team at all—you can still build a powerful…
New Year, New Opportunities: ReThink Media’s 2024 Impact Report
Happy new year! We’re kickstarting 2025 by releasing our recent Impact Report. This short report is not intended to detail every ReThink accomplishment in 2024, but instead highlights powerful examples of the impact of our model. Read on for a note from our Executive Director and Board Chair. LETTER FROM OUR EXECUTIVE DIRECTOR & BOARD…
Insights to Impact: Using Survey Data in Advocacy Communications
In Part 1 of this series, we explored the strengths and limitations of surveys in general. In Part 2, we examined public opinion polls—how they can help us understand public sentiment but shouldn’t be over-interpreted or used to predict the future. This third and final part brings these concepts together to discuss how to use…
Behind the Polls: Understanding Public Sentiment
With election polling currently at a fever pitch, we’ve developed a three-part series designed to aid in understanding, interpreting, and utilizing survey data. This post is the second in this series. In Part 1 of our series, we explored the strengths and limitations of surveys: how they can provide valuable insights but also how they…
Survey Savvy: Strengths and Shortcomings
With election polling currently at a fever pitch, we’ve developed a three-part series designed to aid in understanding, interpreting, and utilizing survey data. This post is the first in this series. Surveys are like the Swiss Army knives of research: versatile, handy, and useful in a wide variety of situations. But, just like you wouldn’t…
Navigating Digital Ads During an Election Cycle
We’re excited to share this guest post from Obet Montalvo and Salim Shariff, two esteemed colleagues with whom we’ve had the privilege of collaborating over the past few months. Together, we’ve been working to enhance our partners’ digital communications and advocacy capacity through a combination of trainings, consulting projects, and hands-on assistance. This partnership reflects…