ReThink Media Blog

The ReThink Blog provides strategic advice to leverage communications successes for policy victories. We know you are busy. Subscribe to receive the latest blog posts straight to your inbox.
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Media Strategy
While it’s impossible to prepare for every scenario, all communications shops should have evergreen digital content at the ready for crisis response
Mar 22, 2017
Digital Media
The over-performing content had a few things in common. Here's what we can learn from them.
Mar 16, 2017
Digital Media
Learn from community members about the posts that worked well and what they have in common
Mar 9, 2017
ReThink Media
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On the Day Without Women, ReThink Media would like to take a moment to honor the critical leadership of women throughout our organization, where in fact, women constitute the majority
Mar 8, 2017
ReThink Media
Civic engagement is at an all-time high. But this flurry of activity begs the question: Are people effectively reaching their member of Congress?
Feb 15, 2017
Media Strategy
How government officials executed a thoughtful, practiced, crisis communications plan to share critical information with the public in a measured, orderly way
Feb 14, 2017
Media Strategy
Crises come in all shapes and sizes, but we’ve found that strategic response in a crisis often follows a fairly predictable plan
Feb 6, 2017
ReThink Media
The grassroots strike back forcefully against Trump's discriminatory policies
Jan 30, 2017
Digital Media
This can bring much more attention than a news story may have garnered organically, and is a great way to use social pressure to achieve a policy win
Jan 23, 2017
Traditional media
Things you should consider when you field a call from a producer asking if you are available for an interview
Jan 18, 2017
Digital Media
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We use CrowdTangle to measure when posts are over-performing compared to a page’s typical posts, signaling that this is good content to share and repurpose
Jan 11, 2017
Digital Media
No matter what your New Year’s Communication Resolution, it makes sense to start the year understanding what your major successes were in the previous year – and where there’s still room to grow
Jan 10, 2017