Posts by Adrienne Lynett

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Insights to Impact: Using Survey Data in Advocacy Communications

In Part 1 of this series, we explored the strengths and limitations of surveys in general. In Part 2, we examined public opinion polls—how they can help us understand public sentiment but shouldn’t be over-interpreted or used to predict the future. This third and final part brings these concepts together to discuss how to use…

analytics/measurement media strategy public opinion
Image of people raising their hands.

Behind the Polls: Understanding Public Sentiment

With election polling currently at a fever pitch, we’ve developed a three-part series designed to aid in understanding, interpreting, and utilizing survey data. This post is the second in this series. In Part 1 of our series, we explored the strengths and limitations of surveys: how they can provide valuable insights but also how they…

analytics/measurement public opinion
Image of person filling out a survey on a clipboard.

Survey Savvy: Strengths and Shortcomings

With election polling currently at a fever pitch, we’ve developed a three-part series designed to aid in understanding, interpreting, and utilizing survey data. This post is the first in this series. Surveys are like the Swiss Army knives of research: versatile, handy, and useful in a wide variety of situations. But, just like you wouldn’t…

analytics/measurement public opinion

How media coverage fuels the China nuclear threat narrative

As China’s nuclear buildup continues amid rising US-China tensions and as bilateral arms control diplomacy stalls, nuclear weapons are becoming an increasingly salient and volatile piece of the already fraught US-China relationship. For the US national security establishment, China and its nuclear program are also increasingly driving US defense strategy and nuclear posture. To better…

analytics/measurement media research media strategy public opinion
ARMS CONTROL ADVOCATES HAVE INCREASED VOICESHARE, MEDIA AUDIT FINDS

Arms control advocates have increased voiceshare, media audit finds

What are some of the major themes emerging from media coverage of nuclear weapons and war? Who is being heard on this issue, and what are they saying? How have recent geopolitical changes affected this coverage? To address these questions, ReThink Media conducted an extensive analysis of media, messaging, and opinion coverage of nuclear security…

analytics/measurement