Posts by Allegra Harpootlian

Using Polls in your Media Work: Assessing the Public Opinion Landscape

In the last two weeks, we discussed how the polls performed during the midterms, putting into practice our recommendations on  what to pay attention to when evaluating a new poll and how to interpret polling of underrepresented communities. With that foundational understanding of polling under our belt, we now turn to actually using public opinion…

media strategy public opinion