Posts by Dorry Levine
Did Twitter Just Kill the Social Media Toolkit?! Try This Strategy Instead
Advocacy organizations that launch Twitter campaigns that encourage partners and followers to copy and paste sample tweets will need to pay attention and shift their strategy. In the face of a new set of Twitter policies intended to “reduce mis- and disinformation and promote a healthy discourse on the platform,” we need to shake up…
What to Include in Your Twitter Bio to Look Like an Expert
One of the most popular trainings we deliver at ReThink Media is Building Your Expert Profile, which teaches attendees what they need to include in their staff bios, LinkedIn profiles, and Twitter bios in order to look like an expert. (If you are a ReThink Media member and want the full training, designed specifically for…
What Journalists Are Looking for in Your Staff Bio on the Website
Journalists on deadline are looking for the best experts to interview for their articles – and they want to find them yesterday. (Okay, quickly and easily.) Make it too difficult to find key details, like your areas of expertise or your contact information, and the reporters will likely move on to the next source, rather…
Your New Year’s Resolutions: Communications Style
Another year, another list of resolutions. But don’t worry, this post won’t talk about eating healthy meals or hitting the gym. Rather, here is a list of resolutions to level up your communications strategy and skills in the new year. Which are you excited to take on? Write more Are you hoping to write more…
Dr. Jill Biden and Why Titles (Especially Women’s Titles) Are So Important
With a new administration coming in, there will be many changes afoot. Probably no one will get fired from the administration via Twitter. Hopefully no one will compare the size of their “nuclear buttons.” But another change is quite welcome: hearing “Dr. Jill Biden” announced as the First Lady. And delighted as we are in…
What Nonprofits Can (and Cannot) Say to Influence a Transition: 2020 Edition
With the 2020 election behind us, nonprofit organizations can now shift their focus to what they want to achieve over the next four years. And like pre-election communications, there are certain limits on what nonprofits can and cannot say during a transition period, thanks to their tax status. Luckily, our friends with Alliance for Justice’s…
Is Your Social Media Plan Ready for a Crisis?
When preparing your organization’s rapid response plan, don’t forget about social media. There are a few steps you can take in advance to help align your organization’s response and save critical time when news breaks you need to respond to. Do you have Twitter lists for key state and local journalists and a system/plan for…
Gender Dynamics in the VP Debate … And the Strategies You Should Try as a Woman Who Communicates
While last night’s vice presidential debate offered more opportunities for candidates to speak about the issues—ahem, clearing a *very* low bar set by the presidential debate a week prior—there were still many gender dynamics at play for how women are expected to speak in politics and how they are treated in return. There are even…
What’s Your Media Engagement Plan for a Crisis?
Now that you have prepared your spokespeople and your internal organization to respond in a crisis, it’s time to look outwards. What’s your plan to engage the media when news breaks? Do you have up-to-date press lists of breaking news desks/reporters? Every news outlet has someone assigned to “breaking news.” These may be editors who…
Five Things Your Organization Can Do In Advance to Prepare for a Crisis
As part of our series on preparing for rapid response, here’s a checklist of five things your organization can do internally to be ready when important news breaks. Do you have a “triage” plan for managing and prioritizing inbound press calls as well as for managing outbound media engagement priorities? Not all reporters or outlets…