Posts by Dorry Levine
How to Prepare Your Spokespeople for Rapid Response Events
Note: This post is part of a series about how to prepare your organization for its next crisis opportunity. Do you have multiple, well-trained, media spokespeople? A few common challenges that organizations face revolve around spokespeople. If there are too few, or the role is concentrated in a single leadership figure, this will result in…
Is Your Organization Ready for Rapid Response Opportunities?
There are two types of media engagement: those where you execute a proactive plan and those where you spring into action in response to breaking news stories. Both—the known and the unknown—done correctly, require a sustained infrastructure, a substantial amount of coordination, and ever-deepening partnerships and trust-building with and among the communities and allies we…
Meet the ReThink Women Centering Women’s Stories
Leading our work to center and amplify women’s voices in the media and across the movement are our Program Directors, who identify opportunities, provide guidance and strategy, and serve as a sounding board for the experts and spokespeople in our communities. And for the first time in ReThink’s history, all of our Program Directors are…
Our Signature Spokesperson Training Gets Results: A Case Study
After we identified a need to train more spokespeople—including lifting up the voices of women in our sectors—to speak to their lived experiences and tell their own stories, we developed what has become one of our signature trainings. Before the coronavirus grounded our flights and prohibited us from group gatherings, these training sessions were two…
Celebrating a Decade of Building Narrative Power with a New Look
In celebration of more than a decade of strengthening movements through building narrative power, we began an effort earlier this year of sprucing up our website to better capture the incredible work we get to do, day-in and day-out, to support advocates across the country. While a website refresh hardly makes the cut at a…
The ReThink Media WFH Challenge
The coronavirus has wreaked havoc on our healthcare system, economy, and lives. For the lucky ones, it has meant an extended time working from home, wondering when we can resume our former routines. But in the midst of cancelations, you don’t need to push pause on your professional development. ReThink Media has pulled together a…
To Celebrate Our 10th Anniversary, Here Are 10 of Our Favorite Success Stories
ReThink is thrilled to be celebrating 10 full years of powering movements. To celebrate our anniversary, here are 10 of our favorite success stories from our staff, past and present (and stay tuned for our soon-to-be-published booklet of our favorite stories and lessons learned across 10 years of movement building): Bringing Attention and Saving a…
Our Top-Viewed Blog Posts of the Last Year (and What They Tell Us)
So what if our end-of-year round-up is being published in February? I have a very good excuse
How to Make the Most of Your “John Oliver Moment”
Since launching his own show on HBO, John Oliver has taken audiences by storm in his long-for-Internet segments taking to task one societal injustice after another. And not only do many of his clips go viral week after week, they have also led to very real, very tangible policy changes (and wins!). For example, take…
Tips and Strategies To Survive Facebook’s New Algorithm Changes
In the days since Facebook announced its biggest overhaul of its News Feed algorithm in years, prioritizing content shared by family and friends and downplaying content from publishers or other public pages, ReThink Media has been inundated with questions from our members. How should they alter their content strategy to align with the algorithm changes?…
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