Posts by Grace Harvey
From the Click-Gap to Revitalized Groups: What You Need to Know About Facebook’s Latest Changes
Last year, Pew reported that for the first time, social media outranked print newspapers as a top news source among Americans. At the same time, media coverage of Facebook continues to worsen, and the platform faces a downturn in daily active users. In the midst of this news, Facebook has unveiled a new look. Strikingly,…
Looking Ahead: What's Trending on Social Media in 2019
What do we need to know about social media in the year to come? As the year draws to a close, the internet fills up with trend predictions and overviews of what’s to come. Here’s an aggregated view of the top trends folks are predicting we’ll see on social media over the next year, first…
Using polls in your media work: Making Polling Work for You
Throughout this series, we’ve been looking at a lot of polls. And let me tell you from my own experience as not-a-data person, after a certain point, polls tend to become just another series of numbers—either bereft of meaning, or confusing and contradictory. One of our challenges as media professionals is figuring out how to…
A Roadmap to Victory: How We Will Change The Conversation Around Voting Rights
Messaging Guidance for Voting Rights Advocates ReThink Media’s recommended messaging for all advocates working to expand access to our democracy, and ensure all voters’ voices are heard. With the midterms fast approaching and a surge in attention on voting rights, the Democracy Collaborative at ReThink Media is excited to share From Defense to Offense: Shifting…
Tactics That Work: Talking SCOTUS Decisions on Social Media
In the wake of yesterday’s SCOTUS decision on Husted v. APRI, we took a look at what kind of Facebook and Twitter posts resonated most with audiences on social media. Using CrowdTangle, we can see what stood out from the rest of people’s newsfeeds — which posts groups’ followers were more likely to engage with…
Snapchat: How to Create Your Own Geofilters (and Other Tips)
Think that Snapchat is just a silly social media app for bored teenagers? Think again. More than 40 percent of 18- to 34-year-olds in the United States use Snapchat – a huge percentage of voting-age Millennials. Like Twitter Ads, which we discussed previously, Snapchat celebrates the immediate with content that disappears. Most of the…
Advertising on Twitter: How To, Tips, and Strategies
Now that you’ve thought through your digital ad strategy (“Thinking About Launching Digital Ads? Let’s Talk Strategy,”), where we answer some burning questions: why run social media ads, how to set goals, identify your audience, and start promoting those posts, it’s time to focus on specific platforms. In “Facebook & Instagram Advertising: What You Need…
Facebook & Instagram Advertising: What You Need to Know to Get Started
If you’ve read the first entry in our ongoing series highlighting effective digital media practices, “Thinking About Launching Digital Ads? Let’s Talk Strategy,” then you already know the basics: why run paid social media ads, how to set goals, identify your audience, and start promoting those posts! In this entry we’ll dig a little deeper…
SCOTUS Democracy Wins: Top Performing Social Media Content
Supreme Court Rules on Voting: Take a Look at the Top Social Content Reacting to the Win Today, the Supreme Court ruled that North Carolina’s districts were illegally drawn — here’s the top social content celebrating this exciting victory for voting rights advocates. Notice there’s not a ton of original content here — in a…
Thinking About Launching Digital Ads? Let’s Talk Strategy.
This article is the first in a series which will be about building digital capacity for nonprofits — stay tuned for deep dives on Facebook, Instagram, Twitter, and Snapchat advertising, as well as a look into developing voice and tone, using live video in campaigns, and more! Sometimes we all need a little boost. Social…