Posts by Jose Ayala

Good Pod!

Podcasting 101: A Guide for Nonprofits and Advocacy Orgs

With the rise of podcasts and the growing consumption of audio news over the past few years, news outlets, like The New York Times, along with many other newspapers saw the growing popularity of podcasts as a new way to reach their consumers. Today, podcast listenership has skyrocketed and shows, like the New York Time’s…

media strategy tv/radio/podcasts

TIPS FOR COVERING LATINO COMMUNITIES IN SPANISH

Note: For the purposes of this blog and its goal of providing tips for communications professionals seeking to engage Spanish-speaking journalists, the term ‘Latino’ is used in lieu of ‘Latinx’. Latino communities played a pivotal role in the 2022 midterm election, just as they did in the 2020 presidential election. Combined with a record number…

media strategy