Posts by Logan Sigler
Insights to Impact: Using Survey Data in Advocacy Communications
In Part 1 of this series, we explored the strengths and limitations of surveys in general. In Part 2, we examined public opinion polls—how they can help us understand public sentiment but shouldn’t be over-interpreted or used to predict the future. This third and final part brings these concepts together to discuss how to use…
analytics/measurement media strategy public opinion
Behind the Polls: Understanding Public Sentiment
With election polling currently at a fever pitch, we’ve developed a three-part series designed to aid in understanding, interpreting, and utilizing survey data. This post is the second in this series. In Part 1 of our series, we explored the strengths and limitations of surveys: how they can provide valuable insights but also how they…
analytics/measurement public opinion