Posts by Tyler Creighton
How to Use CrowdTangle to Find, Engage, and Amplify Online Conversations
It’s been more than a year since CrowdTangle started offering its incredible social media tracking platform completely free of charge, and communications professionals now officially have no excuses for not integrating it into their work. The genius of CrowdTangle is its ability to flag breaking online conversations (especially on Twitter), identify key participants driving those…
What’s the Deal with News Embargoes Anyway?
The founder and former co-editor of TechCrunch may have declared the death of the news embargo in 2008, but a decade later the embargo remains an important, if diminishing, tool in the PR toolbox. A paper from the Reuters Institute for the Study of Journalism sums up the current reality of news embargoes well –…
Everything You Need to Know to Pitch Your Killer Op-ed
You’ve just put the finishing touches on a killer op-ed – after reading ReThink’s tips on writing op-eds, that is. Now what? It’s time to submit your op-ed to the media outlet that best reaches your target audience and is most likely looking for the type of content you have. Here are the eleven best…
Tips for Writing Op-eds to Respond to Breaking News
The U.S. Supreme Court just struck down contribution limits as unconstitutional. The Senate just scheduled a hearing on legislation to create a Muslim registry. Newly leaked documents show a pattern of covering up systemic drug use at nuclear weapons facilities. Quick. What now? It isn’t every day that breaking news turns the national spotlight on…
Tales of a Tweetstorm: Bringing Attention to Your Issue Rapid-Fire
Back in 2014, Silicon Valley entrepreneur Marc Andreessen popularized the “tweetstorm,” a rapid succession of tweets on the same topic from the same user usually denoted with a number and slash at the start. More than two years later, the tweetstorm is a must-use tool in your communications toolbox for driving and shaping the social…
On the Record, Off the Record, On Background, and Not for Attribution – Explained
In 1989, The New York Times columnist William Safire expounded on the differences between “off the record,” “on background,” and “not for attribution,” or what he termed “the lexicon of quotability.” Yet, a decade later, five journalists from The Washington Post still couldn’t agree on common definitions for these terms. Things still haven’t changed in…