ReThink Media Blog
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What Do People Really Think About Pentagon Spending and the Military-Industrial Complex?
When most people hear the term “military-industrial complex” (MIC), they might think of Eisenhower’s famous warning—or they might not be sure what it means at all. We set out to better understand how people in the US today perceive Pentagon spending, war profiteering, and the MIC’s role in the economy, foreign policy, and society at…
Making the Most of Digital Communications with Limited Staff Capacity
At ReThink Media, we understand that many advocacy organizations and movements are operating with limited staff and resources. Yet, the need to engage with supporters, amplify your message, and raise the voices of underrepresented communities has never been greater. Even with a lean communications team—or no dedicated team at all—you can still build a powerful…
New Year, New Opportunities: ReThink Media’s 2024 Impact Report
Happy new year! We’re kickstarting 2025 by releasing our recent Impact Report. This short report is not intended to detail every ReThink accomplishment in 2024, but instead highlights powerful examples of the impact of our model. Read on for a note from our Executive Director and Board Chair. LETTER FROM OUR EXECUTIVE DIRECTOR & BOARD…
Insights to Impact: Using Survey Data in Advocacy Communications
In Part 1 of this series, we explored the strengths and limitations of surveys in general. In Part 2, we examined public opinion polls—how they can help us understand public sentiment but shouldn’t be over-interpreted or used to predict the future. This third and final part brings these concepts together to discuss how to use…
Behind the Polls: Understanding Public Sentiment
With election polling currently at a fever pitch, we’ve developed a three-part series designed to aid in understanding, interpreting, and utilizing survey data. This post is the second in this series. In Part 1 of our series, we explored the strengths and limitations of surveys: how they can provide valuable insights but also how they…
Survey Savvy: Strengths and Shortcomings
With election polling currently at a fever pitch, we’ve developed a three-part series designed to aid in understanding, interpreting, and utilizing survey data. This post is the first in this series. Surveys are like the Swiss Army knives of research: versatile, handy, and useful in a wide variety of situations. But, just like you wouldn’t…
Navigating Digital Ads During an Election Cycle
We’re excited to share this guest post from Obet Montalvo and Salim Shariff, two esteemed colleagues with whom we’ve had the privilege of collaborating over the past few months. Together, we’ve been working to enhance our partners’ digital communications and advocacy capacity through a combination of trainings, consulting projects, and hands-on assistance. This partnership reflects…
How media coverage fuels the China nuclear threat narrative
As China’s nuclear buildup continues amid rising US-China tensions and as bilateral arms control diplomacy stalls, nuclear weapons are becoming an increasingly salient and volatile piece of the already fraught US-China relationship. For the US national security establishment, China and its nuclear program are also increasingly driving US defense strategy and nuclear posture. To better…
Digital Activism: Do’s and Don’ts to Keep Yourself Safe Online
As the student movement to end the genocide in Gaza has shown, protestors in the U.S. and worldwide face increasing obstacles. Social media and the internet are powerful tools for organizing, with platforms like Instagram and TikTok becoming instrumental in bolstering social movements. However, the threat of online harassment, surveillance, and doxing is ever-present, and…
Working with Influencers: A Handy Guide
As we shared in a recent blog post on how advocacy organizations can reach new audiences through visual social media, for an increasing number of individuals—and particularly young people—social media is their primary source of news. As this trend continues, it is important to meet these audiences where they are, and one way to do…