ReThink has been absolutely indispensable to the BAMEMSA movement, providing messaging guidance, narrative discipline, and crisis response support that has often made all the difference in amplifying our communities’ voices, building civic engagement and power, and responding to incidents of hate.
Amplify New Voices
When it comes to creating policy change and moving public opinion, who gets heard matters. At ReThink, we refer to this as “voiceshare.”
BUILD NARRATIVE POWER
While any “one message fits all” approach is destined to fail, strengthening message cohesion is critical to winning lasting change.
No single organization can win and sustain a policy victory. We win when we maximize our efforts and strengths across movements in pursuit of a shared goal.
Use Data to Drive Strategy
Every data point is an opportunity for learning, allowing us to refine and adapt our collective work and strengthen our hand for the next fight.
Power Rapid Response
When we are first to respond to the news, we have the power to shape the narrative and the public perspective on the solution.