The issues are our client.
We take an approach that looks at the whole landscape of an issue. We aren’t focused on groups alone, but on how ecosystems of organizations can work together to make change. We are deeply informed about the issues we address, develop strong relationships with the people we work with, and we are passionately committed to being trusted partners. We don’t track billable hours, but we are obsessed with making the most meaningful contribution to constructive social change that we can, and always in consultation with existing partners and stakeholders.
We aim to maximize collaboration and minimize competition.
We work to minimize competition, maximize resources, eliminate redundancies, and lift all ships from the least to most resourced in a sector. We challenge the premise that media attention is a competition and believe that the more angles and unique voices we help raise across the sector, the greater the coverage. We do not support or undertake proprietary opinion or media research because findings shouldn’t belong to a single organization—they should belong to the movement. They represent shared data that require shared strategies and responses.
Whenever available, we seek strategies that are informed by solid data. These include analyses of the media environment, of the public opinion landscape, of partners’ demonstrated needs, and of what resources are proving most impactful. We strive to use data both to distinguish between what is an opinion and what is a fact and to bring groups together toward an understanding of strategic decisions and the policy landscape.