Client Services August Spotlight: Ranked Choice Voting Resource Center (RCVRC)

Ranked Choice Voting Resource Center (RCVRC) brought in ReThink’s client services team with the goal of becoming a more visible, accessible resource to the election officials and advocates who need its expertise. One of the challenges most organizations face is increasing their visibility, especially with key audiences, with limited additional resources and time. Broadening exposure to election officials requires a highly specialized and cautious approach. While maximizing the utility of their current assets, we prioritized transforming the summer conference season into a powerful pipeline for building visibility and deepening trust with the stakeholders who depend on their expertise.

This required building a tailored communications playbook from the ground up. Starting with in-depth audience research to pinpoint how and where election officials get their information, we also uncovered the operational challenges they care most about. We’re using those insights to craft a narrative that positions RCVRC as an indispensable, peer-to-peer technical resource, driving engagement with targeted social media outreach before they even arrive at an event. On the ground, the team isn’t just tabling; they will actively gather real-world insights for future content, capture social proof with industry leaders, and collect “channel intelligence” to ensure messaging is tailored to field conversations.

Of course, brilliant networking means little without the right backend infrastructure. Because RCVRC engages a sensitive professional audience, we’re overhauling their legacy CRM by segmenting their contacts and migrating them to a dedicated communications platform. This ensures new connections receive highly personalized, resource-driven follow-ups. By aligning audience insights with a proactive approach to communications and streamlined data, we’re helping RCVRC elevate its visibility and build lasting trust with the jurisdictions that need its expertise most.

If you’re thinking about how to increase your visibility, build key partnerships and amplify your work, all while maximizing the capacity you currently have, we’d love to connect about our client services program so we can support.