Is Twitter Crumbling? 5 Key Tips for Advocacy Orgs
On October 27, Elon Musk became the owner and CEO of Twitter, implementing sweeping and haphazard changes that alarmed advocates, investors, and the broader public. Amidst layoffs and resignations, including the gutting of safety and privacy teams, in recent days tech analysts and former Twitter engineers have warned that there could be a Twitter blackout…
Read MoreDo You Have a Twitter Crisis Plan?
It’s hard to put into words the scale of turmoil seen in the weeks since Elon Musk acquired Twitter. News of massive new system changes and policies fill the headlines daily, key moderation and platform stability staffers have been let go, and waves of high-profile account impersonations have unsettled users. A recent viral tweet by…
Read MoreNew strategies for drawing attention to your research report or memo
We’ve blogged about this before (and those recommendations are still relevant!) but there are some new, key insights and top tips that you should consider. In ReThink Media’s recently updated training on publicizing and promoting your research products, we emphasized how critical it is for communicators and researchers to collaborate throughout the process, from the…
Read MoreDid Twitter Just Kill the Social Media Toolkit?! Try This Strategy Instead
Advocacy organizations that launch Twitter campaigns that encourage partners and followers to copy and paste sample tweets will need to pay attention and shift their strategy. In the face of a new set of Twitter policies intended to “reduce mis- and disinformation and promote a healthy discourse on the platform,” we need to shake up…
Read MoreYour New Year’s Resolutions: Communications Style
Another year, another list of resolutions. But don’t worry, this post won’t talk about eating healthy meals or hitting the gym. Rather, here is a list of resolutions to level up your communications strategy and skills in the new year. Which are you excited to take on? Write more Are you hoping to write more…
Read More10 Gender Traps in Communications—And How to Escape Them
When it comes to building a more representative, just, and equitable society, it matters who gets quoted, heard, promoted, and elected—not just in a designated history month but year-round. In our work to diversify the voices and experts who appear in the media, we refer to this as “voiceshare.” And when it comes to voiceshare,…
Read MoreThe Art of the Editorial Packet
Your issue is important. This blog post adds to your ability to enhance your issue’s visibility, and your chances of successfully moving your issue forward. An editorial in a key outlet, whether nationally visibly or locally influential, is a proven attention getter. Persuading an editorial board to opine on your issue starts with an editorial…
Read MoreDr. Jill Biden and Why Titles (Especially Women’s Titles) Are So Important
With a new administration coming in, there will be many changes afoot. Probably no one will get fired from the administration via Twitter. Hopefully no one will compare the size of their “nuclear buttons.” But another change is quite welcome: hearing “Dr. Jill Biden” announced as the First Lady. And delighted as we are in…
Read MoreWhat Nonprofits Can (and Cannot) Say to Influence a Transition: 2020 Edition
With the 2020 election behind us, nonprofit organizations can now shift their focus to what they want to achieve over the next four years. And like pre-election communications, there are certain limits on what nonprofits can and cannot say during a transition period, thanks to their tax status. Luckily, our friends with Alliance for Justice’s…
Read MoreIs Your Social Media Plan Ready for a Crisis?
When preparing your organization’s rapid response plan, don’t forget about social media. There are a few steps you can take in advance to help align your organization’s response and save critical time when news breaks you need to respond to. Do you have Twitter lists for key state and local journalists and a system/plan for…
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