I’ve attended a few media trainings, and this one was more helpful than most because it was tailored to the audience, both by bringing our public personas into the content and because it was tailored specifically to our challenges as women of color. I appreciated the recognition and embracing of individuality even as you provided best practices. Additionally, the ability to ask questions and share our experiences really enriched the experience.”
Who Gets Heard Matters
When it comes to building powerful movements and capturing public opinion, who gets heard matters. That’s why ReThink Media works to address what we call “voiceshare”—a quotation-by-quotation rundown on who is heard in the media and, by extension, the public.
While our work to strengthen voiceshare varies widely across each of our issue areas, two critical components remain the same:
- Centering the voices of those who are most affected by the issues and policies in question, and
- Ensuring that our spokespeople are trusted by and representative of the people we need to reach.
Learn how the Voiceshare Initiative can help power your movement.
Journey Story: Zahra Jamal
We first trained Zahra Jamal, the Associate Director at Rice University's Boniuk Institute for Religious Tolerance, in Houston in 2018, and have continued to work with her since on building her media presence. We worked with Zahra to improve her expert profile online, develop content to pitch and find news hooks to tie it to, and prepare for on-camera interviews.
Since the training, her work has appeared in The New York Times, Foreign Policy magazine, Slate, and The Hill. We also worked with her to get the attention of a producer at BBC World News, leading to a live interview. The segment aired both on BBC World (with 101 million listeners per week) and CBC Radio One (with 7.7 million listeners per month). It also reached 7,300 people through Zahra’s social media posts.
“Thank you for believing in me and helping me believe in myself,” Zahra said after the segment. “I am so grateful, as a woman of color and religious minority, to finally have the training and chance to amplify my voice despite its co-optation by others for decades."
What does the VoiceShare initiative look like?
WHY Voiceshare = Movement Building
We help amplify the diversity of voices that make up our movement. With more perspectives heard—from people whose lives are directly impacted by various policy decisions—we can continue to work for a safer, more just, more reflective democracy.
While diversity and inclusion are unquestionably values in their own right, they are also an imperative to be politically relevant. To achieve social change, our movements and messengers must represent and reach a broad section and breadth of perspective of the American public.
No two workshops are alike, but we do have a core curriculum of sessions developed in response to the stated needs of the groups we work with. Below are short descriptions of sessions we commonly lead, but you are equally welcome to inquire about a unique need or situation that your organization faces. You’re also welcome to browse our selection of white papers and top tips and use what you need.
But our training is only the beginning
ReThink Media continues to work with spokespeople in one-on-one consultations; pre-interview coaching sessions; assistance with editing, pitching, and placing op-ed content; and more!
"I believe the true success of your model is the 1-1 coaching, following the training, when opportunities arise. Without that, I would be lost." –Zahra Jamal, Rice University's Boniuk Institute for Religious Tolerance
JOURNEY STORY: Tyler Lewis
“One of the great advantages of working in partnership with ReThink Media is getting to take advantage—and steal from—their media and spokesperson trainings. They break elements of message development and public speaking into snackable bites that really help participants learn how to be better communicators. I’ve been training for over a decade and I overhauled all my trainings after my first ReThink training!”
After taking part in ReThink Media’s training series, Lewis commissioned ReThink Media to offer the series again, this time specifically for a cohort of spokespeople associated with his organization.