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Muslim Ban 2.0 Blocked: Here is the Top Social Content On the Win

March 16, 2017 - 9:14am
The over-performing content had a few things in common. Here's what we can learn from them.

A federal judge in Hawaii has blocked the Trump administration's Muslim Ban 2.0. Here were some of the top-performing social media posts celebrating the win. 

What can we learn from the posts?

  • Most important, they are all timely, sharing news about the order as information 
  • They clearly frame the judicial order as a win – and they own the win.
  • They draw attention to highlights of the ruling, not just pointing people to a PDF of it.
  • Some provide real-time reactions from the people involved in the legal fight (like the second ACLU Facebook post).
  • They point to other Twitter users sharing important insights (like the NYCLU tweet, first Just Security tweet, and second ACLU tweet).
  • They indicate that the fight isn't over. I love the Just Security tweet telling people not to go to bed yet.
  • And, of course, most of them have visual elements, especially on Facebook. This optimizes content for Facebook's algorithm and helps capture users' attention on their News Feeds.

The Top Facebook Posts

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(Similar posts from South Asian Americans Leading Together, Asian Americans Advancing Justice, the Arab American Association of New York, and the Islamic Networks Group were also over-performing.)

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Top Tweets

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Note: To do this research, we used CrowdTangle, one of our favorite *now FREE* tools.

What were your favorite posts celebrating the win (or pushing back against the Muslim Ban)? Tweet to us @rethink_media and let us know!

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