MA-MB2-post-image

Muslim Ban 2.0 Blocked: Here is the Top Social Content On the Win

March 16, 2017 - 9:14am
The over-performing content had a few things in common. Here's what we can learn from them.

A federal judge in Hawaii has blocked the Trump administration's Muslim Ban 2.0. Here were some of the top-performing social media posts celebrating the win. 

What can we learn from the posts?

  • Most important, they are all timely, sharing news about the order as information 
  • They clearly frame the judicial order as a win – and they own the win.
  • They draw attention to highlights of the ruling, not just pointing people to a PDF of it.
  • Some provide real-time reactions from the people involved in the legal fight (like the second ACLU Facebook post).
  • They point to other Twitter users sharing important insights (like the NYCLU tweet, first Just Security tweet, and second ACLU tweet).
  • They indicate that the fight isn't over. I love the Just Security tweet telling people not to go to bed yet.
  • And, of course, most of them have visual elements, especially on Facebook. This optimizes content for Facebook's algorithm and helps capture users' attention on their News Feeds.

The Top Facebook Posts

MA-MB2-block

NYCLU-MB2-post

NRCAT-MB2-post

ACLU-MB2-post

AAI-MB2-post

(Similar posts from South Asian Americans Leading Together, Asian Americans Advancing Justice, the Arab American Association of New York, and the Islamic Networks Group were also over-performing.)

ACLU-MB2-post-2

Top Tweets

PEN-MB2-tweet

ACLU-MB2-tweet

NYCLU-MB2-tweet

JS-MB2-tweet-2

ACLU-MB2-Tweet-3

JS-MB2-tweet

HRF-MB2-tweet

Note: To do this research, we used CrowdTangle, one of our favorite *now FREE* tools.

What were your favorite posts celebrating the win (or pushing back against the Muslim Ban)? Tweet to us @rethink_media and let us know!

The ReThink Blog provides strategic advice to leverage communications successes for policy victories. We know you are busy. Subscribe to receive the latest blog posts straight to your inbox.
* indicates required

Share