Insights to Impact: Using Survey Data in Advocacy Communications
In Part 1 of this series, we explored the strengths and limitations of surveys in general. In Part 2, we examined public opinion polls—how they can help us understand public sentiment but shouldn’t be over-interpreted or used to predict the future. This third and final part brings these concepts together to discuss how to use…
Read MoreBehind the Polls: Understanding Public Sentiment
With election polling currently at a fever pitch, we’ve developed a three-part series designed to aid in understanding, interpreting, and utilizing survey data. This post is the second in this series. In Part 1 of our series, we explored the strengths and limitations of surveys: how they can provide valuable insights but also how they…
Read MoreSurvey Savvy: Strengths and Shortcomings
With election polling currently at a fever pitch, we’ve developed a three-part series designed to aid in understanding, interpreting, and utilizing survey data. This post is the first in this series. Surveys are like the Swiss Army knives of research: versatile, handy, and useful in a wide variety of situations. But, just like you wouldn’t…
Read MoreHow media coverage fuels the China nuclear threat narrative
As China’s nuclear buildup continues amid rising US-China tensions and as bilateral arms control diplomacy stalls, nuclear weapons are becoming an increasingly salient and volatile piece of the already fraught US-China relationship. For the US national security establishment, China and its nuclear program are also increasingly driving US defense strategy and nuclear posture. To better…
Read MoreArms control advocates have increased voiceshare, media audit finds
What are some of the major themes emerging from media coverage of nuclear weapons and war? Who is being heard on this issue, and what are they saying? How have recent geopolitical changes affected this coverage? To address these questions, ReThink Media conducted an extensive analysis of media, messaging, and opinion coverage of nuclear security…
Read MoreHow to Understand Polling of Underrepresented Communities (June 2020 Update)
Following the murders of George Floyd, Ahmaud Arbery, Breonna Taylor, Tony McDade, and other Black Americans, hundreds of thousands have been agitating for overdue change in the United States and around the world. Unlike prior moments of protest around police brutality and racial injustice in recent memory, public opinion appears to be shifting very quickly…
Read MoreOur Top-Viewed Blog Posts of the Last Year (and What They Tell Us)
So what if our end-of-year round-up is being published in February? I have a very good excuse
Read MoreNew Year’s Communications Resolutions (Should Be Grounded In Last Year’s Data)
A new year, a new set of goals to guide your communications work. No matter what your New Year’s Communication Resolution, it makes sense to start the year understanding what your major successes were in the previous year – and where there’s still room to grow. At the end of 2016, each of ReThink Media’s…
Read MorePost-Election Data Download: Narratives About Democrats
This post is the third in a series that will examine the election and attempt to answer questions we have been asking internally and fielding from friends, colleagues, and allies. Please don’t hesitate to contact us with additional questions or input. We’ve been looking at a few of the dominant narratives you may be hearing…
Read MorePost-Election Data Download: Narratives About Republicans
This post is the second in a series that will examine the election and attempt to answer questions we have been asking internally and fielding from friends, colleagues, and allies. Please don’t hesitate to contact us with additional questions or input. This week, we’re looking at a few of the dominant narratives you may be…
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