Client Services August Spotlight: Ranked Choice Voting Resource Center (RCVRC)
Ranked Choice Voting Resource Center (RCVRC) brought in ReThink’s client services team with the goal of becoming a more visible, accessible resource to the election officials and advocates who need its expertise. One of the challenges most organizations face is increasing their visibility, especially with key audiences, with limited additional resources and time. Broadening exposure…
Read MoreClient Services July Spotlight: Shoulder to Shoulder
“We’re grateful for ReThink Media’s thought partnership, from investing in creating important and timely resources such as their new 9/11 25th Anniversary Narrative Strategy Guide, to co-hosting webinars and workshops that help leaders adapt and apply messaging recommendations and explore current polling data to better reach our audiences in our own authentic voice. Their work…
Read MoreClient Services June Spotlight: Forum on the Arms Trade
Earlier this year, the Forum on the Arms Trade signed on as a ReThink client to answer one critical question: How can we better support and amplify our members’ work? To help them answer that question, we conducted a survey and facilitated listening sessions with their diverse membership—experts, researchers, and advocates working on arms trade…
Read MorePublic Opinion Shifted on Palestine: How Should Advocates Build on That?
At ReThink Media, we closely monitor major public opinion surveys to understand how Americans perceive key issues, such as foreign policy and civic engagement. Over the past two years, one trend has been particularly notable: public opinion on Israel and Palestine has shifted dramatically. What was once seen as a fringe topic has become a…
Read MoreCommunications Strategies for Trump’s New Travel Ban
Note: In this blog post, the term “Muslim Ban” refers specifically to the ban implemented during the first Trump administration. While “travel ban” pertains to the current ban, which has a broader scope and a wider impact beyond Muslim-majority communities. On June 9, 2025, the Trump administration announced a sweeping new travel ban, which barred…
Read MoreInsights to Impact: Using Survey Data in Advocacy Communications
In Part 1 of this series, we explored the strengths and limitations of surveys in general. In Part 2, we examined public opinion polls—how they can help us understand public sentiment but shouldn’t be over-interpreted or used to predict the future. This third and final part brings these concepts together to discuss how to use…
Read MoreHow media coverage fuels the China nuclear threat narrative
As China’s nuclear buildup continues amid rising US-China tensions and as bilateral arms control diplomacy stalls, nuclear weapons are becoming an increasingly salient and volatile piece of the already fraught US-China relationship. For the US national security establishment, China and its nuclear program are also increasingly driving US defense strategy and nuclear posture. To better…
Read MoreThe Power of Instagram Storytelling: Insights from a Conversation with Common Cause Social Media Coordinator Jordan Johnson
As part of our series on leveraging Instagram for advocacy, I spoke with Jordan Johnson, social media coordinator for Common Cause — a nonpartisan, grassroots organization fighting for an accountable
Read MoreTaking Space, Making Space: How Organizations and Journalists Can Platform Diverse Voices in Peace and Security Media
Read about the tangible steps organizations and journalists can take in order to ensure a more diverse set of voices — in terms of both gender and race — get heard.
Read MoreInsta-Activism: How to Leverage Instagram for Your Next Advocacy Campaign
Instagram is a powerful tool for activism. Here’s how to utilize the platform for social change.
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