Navigating Digital Ads During an Election Cycle
We’re excited to share this guest post from Obet Montalvo and Salim Shariff, two esteemed colleagues with whom we’ve had the privilege of collaborating over the past few months. Together, we’ve been working to enhance our partners’ digital communications and advocacy capacity through a combination of trainings, consulting projects, and hands-on assistance. This partnership reflects…
Read MoreDigital Activism: Do’s and Don’ts to Keep Yourself Safe Online
As the student movement to end the genocide in Gaza has shown, protestors in the U.S. and worldwide face increasing obstacles. Social media and the internet are powerful tools for organizing, with platforms like Instagram and TikTok becoming instrumental in bolstering social movements. However, the threat of online harassment, surveillance, and doxing is ever-present, and…
Read MoreWorking with Influencers: A Handy Guide
As we shared in a recent blog post on how advocacy organizations can reach new audiences through visual social media, for an increasing number of individuals—and particularly young people—social media is their primary source of news. As this trend continues, it is important to meet these audiences where they are, and one way to do…
Read MoreThe Power of Instagram Storytelling: Insights from a Conversation with Common Cause Social Media Coordinator Jordan Johnson
As part of our series on leveraging Instagram for advocacy, I spoke with Jordan Johnson, social media coordinator for Common Cause — a nonpartisan, grassroots organization fighting for an accountable
Read MoreInsta-Activism: How to Leverage Instagram for Your Next Advocacy Campaign
Instagram is a powerful tool for activism. Here’s how to utilize the platform for social change.
Read More10 Trends to Inspire Your Social Media Strategy in 2023
Looking to up your social media game this year? With declining organic reach and costly paid advertising, it can be difficult to stay relevant on social media and keep up with the latest trends. In this blog post, we’ll cover 10 trends to inspire your social media strategy in 2023. 1. Short-form video Both Forbes…
Read MoreIs Twitter Crumbling? 5 Key Tips for Advocacy Orgs
On October 27, Elon Musk became the owner and CEO of Twitter, implementing sweeping and haphazard changes that alarmed advocates, investors, and the broader public. Amidst layoffs and resignations, including the gutting of safety and privacy teams, in recent days tech analysts and former Twitter engineers have warned that there could be a Twitter blackout…
Read MoreDo You Have a Twitter Crisis Plan?
It’s hard to put into words the scale of turmoil seen in the weeks since Elon Musk acquired Twitter. News of massive new system changes and policies fill the headlines daily, key moderation and platform stability staffers have been let go, and waves of high-profile account impersonations have unsettled users. A recent viral tweet by…
Read MoreDid Twitter Just Kill the Social Media Toolkit?! Try This Strategy Instead
Advocacy organizations that launch Twitter campaigns that encourage partners and followers to copy and paste sample tweets will need to pay attention and shift their strategy. In the face of a new set of Twitter policies intended to “reduce mis- and disinformation and promote a healthy discourse on the platform,” we need to shake up…
Read MoreOur Favorite TikTok Advocacy Accounts
Struggling to find inspiration for your organization’s TikTok account? Here are some of our favorite TikTok advocacy accounts that do a great job of creating content that maximizes impact. Robert Reich Robert Reich is an American professor, author, lawyer, and political commentator. His TikTok account has amassed nearly half a million followers, thanks to his…
Read More