Navigating Digital Ads During an Election Cycle
We’re excited to share this guest post from Obet Montalvo and Salim Shariff, two esteemed colleagues with whom we’ve had the privilege of collaborating over the past few months. Together, we’ve been working to enhance our partners’ digital communications and advocacy capacity through a combination of trainings, consulting projects, and hands-on assistance. This partnership reflects…
Read MoreDigital Activism: Do’s and Don’ts to Keep Yourself Safe Online
As the student movement to end the genocide in Gaza has shown, protestors in the U.S. and worldwide face increasing obstacles. Social media and the internet are powerful tools for organizing, with platforms like Instagram and TikTok becoming instrumental in bolstering social movements. However, the threat of online harassment, surveillance, and doxing is ever-present, and…
Read MoreWorking with Influencers: A Handy Guide
As we shared in a recent blog post on how advocacy organizations can reach new audiences through visual social media, for an increasing number of individuals—and particularly young people—social media is their primary source of news. As this trend continues, it is important to meet these audiences where they are, and one way to do…
Read MoreHow advocacy organizations can engage new audiences using visual social media
Reaching and winning over youth audiences is vital for advancing our issues. So how can we communicate successfully on visual platforms like Instagram and TikTok in order to reach this demographic?
Read MoreThe Benefits & Dangers of AI for Nonprofit Comms Professionals
Artificial intelligence (AI) is transforming the way nonprofits and communications industry professionals work. While this technology has the potential to bring enormous benefits to these sectors, from automating tedious tasks to uncovering insights that would be impossible to detect manually, it also presents new dangers and concerns. In this blog post, we’ll explore the benefits…
Read MoreWhat Journalists Are Looking for in Your Staff Bio on the Website
Journalists on deadline are looking for the best experts to interview for their articles – and they want to find them yesterday. (Okay, quickly and easily.) Make it too difficult to find key details, like your areas of expertise or your contact information, and the reporters will likely move on to the next source, rather…
Read MoreBolster Your Digital Security: How to Protect Yourself from Doxxing
Doxxing. Death threats. Violent, sexualized, abusive language. Unfortunately, this has become the norm for many experts, spokespeople, and journalists who dare to speak out, tweet, or publish their thoughts, opinions—or even facts. It’s much easier to put our opinions, expertise, and experience out there if we aren’t worried about the backlash we might face for…
Read MoreSo You Want to Make a Video: How WV Activists Made a No-Budget Video to Announce Their Campaign
Video is a compelling way to communicate lots of information quickly. With Facebook and other platforms prioritizing video on timelines, news publications looking for video opportunities and pitches, and people absorbing more video content than ever online, it only makes sense to add it to your media skills repertoire. We’ve heard from lots of people wondering…
Read MoreThis International Women’s Day, learn about some of the most popular women-led hashtags of the year
The year saw women taking to Twitter and Facebook to expose the harassment, marginalization, and oppression typically suffered in silence. Â From #MeAt14 to #WOCAffirmation, these cleverly invented hashtags quickly went viral with the help of advocates and supporters. We at Rethink Media encourage the use of hashtags to promote initiatives and spread activism. In celebration…
Read MoreCommunications Professionals Talk About Their #GivingTuesday Campaigns
Your stomach is full of Thanksgiving turkey, your feet are resting after Black Friday, your online shopping cart is emptied after Cyber Monday, and finally, it’s time to pay attention to the greater good in the community around you. It’s time for #GivingTuesday. #GivingTuesday, first created by the Belfer Center for Innovation and Social Impact…
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