Want to Reach New Audiences? Here’s How to Pitch Three Different Outlets the Same Story – With a Twist
We would all love to be able to reach new audiences, and with ReThink’s new Millennials and New Media Guide, it’s never been easier. The Millennials & New Media Guide is a useful index of new and rising outlets to reach the elusive younger audiences who can sustain our movements for coming generations. But to…
Read MoreHow to Submit Your Campaign for Awards Consideration
On November 15th, Muslim women from around the country attended the Shorty Social Good Awards, an annual award given to various categories of Internet ingenuity and creativity. The women in attendance were there to represent the social media campaign, #CanYouHearUsNow, which was a finalist for “best hashtag for social good” at the Shorty Awards. While…
Read MoreGuest Blog Post: How the Monopoly Man Captivated the Press and Won the Internet
The best heroes have a way of showing up when you least expect them and exactly when you need them the most. On the morning of Oct. 4, reporters and Twitter users were surprised and delighted to discover an activist dressed as the Monopoly Man sitting directly behind former Equifax CEO Richard Smith at a…
Read MoreNine Ways to Amplify a Local Vigil or Protest
1. Invite local broadcast to the event… but also to any relevant events as you prepare. Local broadcast outlets are almost always interested in events and protests that involve engaging visuals and dynamic speakers. However, you may find that coverage of your event is split 50/50 – comparing your event to speakers or events from…
Read MoreAre You Going to Netroots This Year? Let's Meet Up!
The annual Netroots Nation conference is a great opportunity for progressives from across the country to come together and strategize for the year ahead. The conference is an opportunity to learn about new tools for organizing and advocacy, connect with other progressive organizations and media-makers, and hear about the complex problems that progressives today are…
Read MoreAdvertising on Twitter: How To, Tips, and Strategies
Now that you’ve thought through your digital ad strategy (“Thinking About Launching Digital Ads? Let’s Talk Strategy,”), where we answer some burning questions: why run social media ads, how to set goals, identify your audience, and start promoting those posts, it’s time to focus on specific platforms. In “Facebook & Instagram Advertising: What You Need…
Read MoreWho Are You Trying to Reach?: Some Ideas for Targeting Facebook Ads
You’ve decided you want to run Facebook ads and you’ve determined which objective to optimize your ads for. Now it’s the fun part: Deciding who should see your ads. This should, of course, be based on the goals of your campaign: What are you hoping to get out of these ads? What are you hoping…
Read MoreFacebook & Instagram Advertising: What You Need to Know to Get Started
If you’ve read the first entry in our ongoing series highlighting effective digital media practices, “Thinking About Launching Digital Ads? Let’s Talk Strategy,” then you already know the basics: why run paid social media ads, how to set goals, identify your audience, and start promoting those posts! In this entry we’ll dig a little deeper…
Read MoreThinking About Launching Digital Ads? Let’s Talk Strategy.
This article is the first in a series which will be about building digital capacity for nonprofits — stay tuned for deep dives on Facebook, Instagram, Twitter, and Snapchat advertising, as well as a look into developing voice and tone, using live video in campaigns, and more! Sometimes we all need a little boost. Social…
Read MoreWhat to Do When Your Bill Hits the Floor: A Case Study
Sometimes nonprofits have notice that legislation about their issues is coming up for a vote or a hearing on the congressional floor. Other times, they don’t—and it is time to scramble to respond. The Center for American Progress Action Fund (CAP Action) provided a master class in social media rapid response this week when Congressional…
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