The Art of the Editorial Packet
Your issue is important. This blog post adds to your ability to enhance your issue’s visibility, and your chances of successfully moving your issue forward. An editorial in a key outlet, whether nationally visibly or locally influential, is a proven attention getter. Persuading an editorial board to opine on your issue starts with an editorial…
Read MoreOur Most Popular Op-ed Advice
As the new Congress settles in and debate heats up, there’s no time like the present to pitch an op-ed bringing a spotlight to your issues and framing the debate. Experts and advocates often seek our advice on how to write op-eds. Heading into the new year, here is a useful refresher on writing a…
Read MoreWhat’s the Deal with News Embargoes Anyway?
The founder and former co-editor of TechCrunch may have declared the death of the news embargo in 2008, but a decade later the embargo remains an important, if diminishing, tool in the PR toolbox. A paper from the Reuters Institute for the Study of Journalism sums up the current reality of news embargoes well –…
Read MoreHow to Write a Faith-Based Op-Ed
Many religious leaders have opinions on the news, but only a few get published. How to get an op-ed published can be a mystifying process by itself. Adding in a religious dimension may make it seem impossible. Don’t despair; we’ve got you covered. Why Write a Faith-Based Op-Ed? Since you’re reading this, you probably already…
Read MoreCongrats! You Have a Published Op-Ed. How Do You Make Sure More People See It?
Did you just write an amazing blog post for your organization, or just published an insightful op-ed in a news outlet? Many experts and advocates would consider this a job well done and move on to the next project, but they’d be wrong. There is much more you can and should do to get the…
Read MoreEverything You Need to Know to Pitch Your Killer Op-ed
You’ve just put the finishing touches on a killer op-ed – after reading ReThink’s tips on writing op-eds, that is. Now what? It’s time to submit your op-ed to the media outlet that best reaches your target audience and is most likely looking for the type of content you have. Here are the eleven best…
Read MoreTips for Writing Op-eds to Respond to Breaking News
The U.S. Supreme Court just struck down contribution limits as unconstitutional. The Senate just scheduled a hearing on legislation to create a Muslim registry. Newly leaked documents show a pattern of covering up systemic drug use at nuclear weapons facilities. Quick. What now? It isn’t every day that breaking news turns the national spotlight on…
Read MoreOn the Record, Off the Record, On Background, and Not for Attribution – Explained
In 1989, The New York Times columnist William Safire expounded on the differences between “off the record,” “on background,” and “not for attribution,” or what he termed “the lexicon of quotability.” Yet, a decade later, five journalists from The Washington Post still couldn’t agree on common definitions for these terms. Things still haven’t changed in…
Read MoreThis Next Month on the ReThink Blog: How to Improve Your Reporter Relationships
While we talked last month about using Twitter to advance your advocacy work and look like an expert, this month we transition to becoming that expert and engaging journalists – both online and off. We have long advocated in favor of identifying the right journalists who cover your issues and strategically building relationships with them.…
Read More