Tactics That Work: Talking SCOTUS Decisions on Social Media
In the wake of yesterday’s SCOTUS decision on Husted v. APRI, we took a look at what kind of Facebook and Twitter posts resonated most with audiences on social media. Using CrowdTangle, we can see what stood out from the rest of people’s newsfeeds — which posts groups’ followers were more likely to engage with…
Read More#NoMuslimBanEver: Top Performing Posts During Muslim Ban Oral Arguments
This morning, the Supreme Court heard oral arguments for and against the Muslim Ban. On the heels of a powerful digital week of action against the Muslim Ban, many organizations were active at the SCOTUS steps and online today, raising their voices in opposition to the Muslim Ban. The community used the hashtag #NoMuslimBanEver, which…
Read MoreThe Top Social Media Posts from the Muslim Ban Anniversary
This weekend marked the first anniversary of the discriminatory travel ban initiated by the Trump administration. Throughout the day, civil rights and nonprofit groups took to social media to reflect on progress made and reenergize resistance. ReThink Media’s analysis of social media revealed several successful trends, tips, and topics for your organization to imitate. …
Read MoreTips and Strategies To Survive Facebook’s New Algorithm Changes
In the days since Facebook announced its biggest overhaul of its News Feed algorithm in years, prioritizing content shared by family and friends and downplaying content from publishers or other public pages, ReThink Media has been inundated with questions from our members. How should they alter their content strategy to align with the algorithm changes?…
Read MoreGuest Post: Facebook Live Case Study: The Institute for Social Policy and Understanding
The Institute for Social Policy and Understanding (ISPU), the organization for which I run communications, held a panel discussion on May 16 about the implications of designating the Muslim Brotherhood as a Foreign Terrorist Organization. Due to the wide range of interested parties, and in an effort to allow access to this collection of expert…
Read MoreHow to Run a Facebook Live Session: A Step by Step Guide
Do you want to give your Facebook followers an insider’s view at what your organization is doing real-time? Look no further than Facebook Live – the latest trend in digital media. With Facebook Live, you can let your online supporters in on discussions with experts, join you at protests, and sit in on your events.…
Read MoreWhat We Learned at Netroots Nation’s 2017 Conference
Last week, 2,500 progressive activists, organizers, and communicators descended upon Atlanta for the annual Netroots Nation conference, a gathering to learn from each other and plan future campaigns. ReThink Media was thrilled to present three sessions to the conference-goers: The Progressive Response To (Predictable) Emergencies: National Security Crises And Domestic Crackdowns In The Time Of…
Read MoreTwitter Rolls Out New Policies to Fight Abuse. Here’s What You Need to Know
Many Twitter users (including some ReThink Media members) have experienced abuse on the platform – something Twitter has now acknowledged and begun to address. Since January, Twitter has enacted a few new policies aimed at reducing abuse, including: Convening a Trust and Safety Council to gather feedback about abuse; Taking action against 10 times…
Read More#RespectMyVote: Top Performing Posts During Trump's Election Commission's First Meeting
Yesterday, Trump’s election commission, led by Vice President Mike Pence and Kansas Secretary of State Kris Kobach met for the first time. Throughout the day, voting rights groups were active on social media to offer live reactions to the meeting and pushback on efforts to restrict the right to vote. Below are some of the…
Read MoreSnapchat: How to Create Your Own Geofilters (and Other Tips)
Think that Snapchat is just a silly social media app for bored teenagers? Think again. More than 40 percent of 18- to 34-year-olds in the United States use Snapchat – a huge percentage of voting-age Millennials. Like Twitter Ads, which we discussed previously, Snapchat celebrates the immediate with content that disappears. Most of the…
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