Advertising on Twitter: How To, Tips, and Strategies
Now that you’ve thought through your digital ad strategy (“Thinking About Launching Digital Ads? Let’s Talk Strategy,”), where we answer some burning questions: why run social media ads, how to set goals, identify your audience, and start promoting those posts, it’s time to focus on specific platforms. In “Facebook & Instagram Advertising: What You Need…
Read MoreGuest Post: How Global Zero Used Facebook Ads to Test Messages and Visuals for Its Newest Campaign
Talking to people is one thing. Talking to people effectively is another thing entirely. Digital channels provide an accessible platform to do the former, but succeeding at the latter is far from guaranteed. Of course, a primary goal of any self-respecting nonprofit’s digital team is to ably communicate their organization’s message to a mass audience.…
Read MoreWho Are You Trying to Reach?: Some Ideas for Targeting Facebook Ads
You’ve decided you want to run Facebook ads and you’ve determined which objective to optimize your ads for. Now it’s the fun part: Deciding who should see your ads. This should, of course, be based on the goals of your campaign: What are you hoping to get out of these ads? What are you hoping…
Read MoreFacebook & Instagram Advertising: What You Need to Know to Get Started
If you’ve read the first entry in our ongoing series highlighting effective digital media practices, “Thinking About Launching Digital Ads? Let’s Talk Strategy,” then you already know the basics: why run paid social media ads, how to set goals, identify your audience, and start promoting those posts! In this entry we’ll dig a little deeper…
Read MoreSCOTUS Democracy Wins: Top Performing Social Media Content
Supreme Court Rules on Voting: Take a Look at the Top Social Content Reacting to the Win Today, the Supreme Court ruled that North Carolina’s districts were illegally drawn — here’s the top social content celebrating this exciting victory for voting rights advocates. Notice there’s not a ton of original content here — in a…
Read MoreMuslim Ban 2.0 Blocked: Here is the Top Social Content On the Win
A federal judge in Hawaii has blocked the Trump administration’s Muslim Ban 2.0. Here were some of the top-performing social media posts celebrating the win. What can we learn from the posts? Most important, they are all timely, sharing news about the order as information They clearly frame the judicial order as a win –…
Read MoreThe Top-Performing Facebook Content from our Groups on #InternationalWomensDay
Across the board, ReThink member groups and community members had incredible, empowering, inclusive Facebook posts celebrating #InternationalWomensDay. Here are some of the top-performing posts (and read until the bottom to see what these posts have in common): In the Security and Rights Collaborative: In the Peace and Security Collaborative: In the Money in Politics/Fair Courts…
Read MoreWe the People Are United Against the Muslim Ban
A week into office, and President Trump has already felt the wrath of We the People who are offended by and deeply concerned about his administration’s policies. When he issued an executive order that limits immigration from seven Muslim-majority countries for 90 days, bars Syrian refugees from entering the United States indefinitely, and suspends all refugee…
Read MoreOrganizing a Tweetstorm to Respond to Breaking News
In a breaking (or developing) news situation, one trick up our sleeve as communicators is to organize a Tweetstorm, harnessing the collective power of allied organizations that share a policy objective. This can bring much more attention than a news story may have garnered organically, and is a great way to use social pressure to…
Read MoreBig News: One of Our Favorite Social Media Tools Is Now Free
One of my favorite social media tools, CrowdTangle, is now free. For everyone. For every platform that it measures (Facebook, Twitter, Reddit, and Instagram). We use CrowdTangle to measure when posts are over-performing compared to a page’s typical posts, signaling that this is good content to share and repurpose – and would likely also do…
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