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Advertising on Twitter: How To, Tips, and Strategies

By Grace Harvey | July 10, 2017 | Comments Off on Advertising on Twitter: How To, Tips, and Strategies

Now that you’ve thought through your digital ad strategy (“Thinking About Launching Digital Ads? Let’s Talk Strategy,”), where we answer some burning questions: why run social media ads, how to set goals, identify your audience, and start promoting those posts, it’s time to focus on specific platforms.  In “Facebook & Instagram Advertising: What You Need…

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Guest Post: How Global Zero Used Facebook Ads to Test Messages and Visuals for Its Newest Campaign

By Brendan McGuire | June 29, 2017 | Comments Off on Guest Post: How Global Zero Used Facebook Ads to Test Messages and Visuals for Its Newest Campaign

Talking to people is one thing. Talking to people effectively is another thing entirely. Digital channels provide an accessible platform to do the former, but succeeding at the latter is far from guaranteed. Of course, a primary goal of any self-respecting nonprofit’s digital team is to ably communicate their organization’s message to a mass audience.…

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Who Are You Trying to Reach?: Some Ideas for Targeting Facebook Ads

By Dorry Levine | June 12, 2017 | Comments Off on Who Are You Trying to Reach?: Some Ideas for Targeting Facebook Ads

You’ve decided you want to run Facebook ads and you’ve determined which objective to optimize your ads for. Now it’s the fun part: Deciding who should see your ads. This should, of course, be based on the goals of your campaign: What are you hoping to get out of these ads? What are you hoping…

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Facebook & Instagram Advertising: What You Need to Know to Get Started

By Grace Harvey | May 30, 2017 | Comments Off on Facebook & Instagram Advertising: What You Need to Know to Get Started

If you’ve read the first entry in our ongoing series highlighting effective digital media practices, “Thinking About Launching Digital Ads? Let’s Talk Strategy,” then you already know the basics: why run paid social media ads, how to set goals, identify your audience, and start promoting those posts! In this entry we’ll dig a little deeper…

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SCOTUS Democracy Wins: Top Performing Social Media Content

By Grace Harvey | May 23, 2017 | Comments Off on SCOTUS Democracy Wins: Top Performing Social Media Content

Supreme Court Rules on Voting: Take a Look at the Top Social Content Reacting to the Win Today, the Supreme Court ruled that North Carolina’s districts were illegally drawn — here’s the top social content celebrating this exciting victory for voting rights advocates. Notice there’s not a ton of original content here — in a…

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Muslim Ban 2.0 Blocked: Here is the Top Social Content On the Win

By Dorry Levine | March 16, 2017 | Comments Off on Muslim Ban 2.0 Blocked: Here is the Top Social Content On the Win

A federal judge in Hawaii has blocked the Trump administration’s Muslim Ban 2.0. Here were some of the top-performing social media posts celebrating the win.  What can we learn from the posts? Most important, they are all timely, sharing news about the order as information  They clearly frame the judicial order as a win –…

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The Top-Performing Facebook Content from our Groups on #InternationalWomensDay

By Dorry Levine | March 9, 2017 | Comments Off on The Top-Performing Facebook Content from our Groups on #InternationalWomensDay

Across the board, ReThink member groups and community members had incredible, empowering, inclusive Facebook posts celebrating #InternationalWomensDay. Here are some of the top-performing posts (and read until the bottom to see what these posts have in common): In the Security and Rights Collaborative: In the Peace and Security Collaborative: In the Money in Politics/Fair Courts…

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We the People Are United Against the Muslim Ban

By Dorry Levine | January 30, 2017 | Comments Off on We the People Are United Against the Muslim Ban

A week into office, and President Trump has already felt the wrath of We the People who are offended by and deeply concerned about his administration’s policies. When he issued an executive order that limits immigration from seven Muslim-majority countries for 90 days, bars Syrian refugees from entering the United States indefinitely, and suspends all refugee…

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Organizing a Tweetstorm to Respond to Breaking News

By Nick Lyell | January 23, 2017 | Comments Off on Organizing a Tweetstorm to Respond to Breaking News

In a breaking (or developing) news situation, one trick up our sleeve as communicators is to organize a Tweetstorm, harnessing the collective power of allied organizations that share a policy objective.  This can bring much more attention than a news story may have garnered organically, and is a great way to use social pressure to…

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Big News: One of Our Favorite Social Media Tools Is Now Free

By Dorry Levine | January 11, 2017 | Comments Off on Big News: One of Our Favorite Social Media Tools Is Now Free

One of my favorite social media tools, CrowdTangle, is now free. For everyone. For every platform that it measures (Facebook, Twitter, Reddit, and Instagram). We use CrowdTangle to measure when posts are over-performing compared to a page’s typical posts, signaling that this is good content to share and repurpose  – and would likely also do…

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ReThink Media builds capacity across movements. We work to minimize competition, maximize resources, and raise the voices of underrepresented spokespeople. We provide issue sectors with in-depth media, messaging, and opinion research; train advocates to level up their media skills; provide access to otherwise-unaffordable communications tools; drive collaboration and innovation through shared data and learning; and connect experts to the top reporters covering our issues.

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