Guest Post: What the Arms Control Association Learned from its First Reddit #AskMeAnything
By Tony Fleming and Shervin Taheran, Arms Control Association The Arms Control Association was looking for ways to reach people outside of its typical policy-oriented audience, so we decided to launch an “Ask Me Anything” forum on Reddit. Reddit, a social network with more than 230 million users worldwide, features message board-style discussions that are organized…
Read More#MuslimsReportStuff: Making a Hashtag Trend on Debate Night
Sometimes, a great hashtag campaign is born out of being in the right place at the right time. Case in point: During the second 2016 Presidential debate, one Brooklyn professor’s tweet, and a hashtag campaign that followed, won hearts and minds better than politics did. In this blog post, we’ll talk about the impetus, the…
Read More10 Ways to Stick Out on Twitter During a Presidential Debate
You’ve heard us tell you a million times that organizations and experts alike should be live-tweeting during big public events, like presidential debates and the State of the Union address. But as anyone who has attempted tweeting during these major events knows, Twitter is BUSY. And it can be really difficult to break through the…
Read MoreTales of a Tweetstorm: Bringing Attention to Your Issue Rapid-Fire
Back in 2014, Silicon Valley entrepreneur Marc Andreessen popularized the “tweetstorm,” a rapid succession of tweets on the same topic from the same user usually denoted with a number and slash at the start. More than two years later, the tweetstorm is a must-use tool in your communications toolbox for driving and shaping the social…
Read MoreTwitter Update: Now You Can Say Even More in 140 Characters
A quick update for all of our Twitter users: While Twitter had announced last May that it would soon roll out an update that would change which content types are included in its notorious 140-character limit, the day has finally come. In a tweet containing an informative, engaging, and colorful GIF (a great way to…
Read MoreHow to Use Twitter to Correct a Journalist’s Coverage … Without Ruining Your Relationship
If you’ve been following along with our series on engaging reporters on Twitter, you already have updated your Twitter bio to look like an expert and know how to start building a relationship with journalists using Twitter. This all comes in handy for those moments we dread: When we have to push back against a…
Read MoreHow to Build Relationships with Journalists Using Twitter
You have likely heard that Twitter is a great way to engage journalists, who often use the microblogging platform to identify new story ideas and sources, chat with other journalists and experts and promote their work. But what are the best ways to engage journalists on Twitter in order to build a relationship with them,…
Read MoreSo You Want to Go Viral: How to Build Hashtag Campaigns for Social Impact
“So how do you make things go viral?” It’s often one of the first questions we get asked when we talk about our work in using traditional and social/digital media to foster social change. Virality is a tricky concept – often a game of chance – but with a little strategizing, you can maximize the…
Read MoreHow to Use Twitter Lists in Your Media and Rapid Response Work
It’s a question we get asked a lot: Between trending hashtags, the many organizations and individuals you follow, and random meme-wars, how on earth do you sort through all the noise on Twitter? We’ve got a solution: Twitter Lists! What are Twitter lists? Twitter lists are best thought of as smaller, more curated versions of…
Read MoreThe Best Free Tools to Choose and Measure Your Hashtag
One of the questions we get all the time at ReThink Media is how to select which hashtag to use in a tweet or campaign. While there is no one perfect tool, here are a few free tools that can help you choose the best hashtag and measure its success going forward. To the detriment…
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