Get your story heard: tips for pitching to podcasts and radio
Do you have a story to tell? Newspapers, magazines, and blogs are not the only way to get your message out there; podcasts and radio are a great medium for your story to be shared and reach new audiences. As of 2023, 42% of Americans ages 12 and older have listened to a podcast in…
Read MorePodcasting 101: A Guide for Nonprofits and Advocacy Orgs
With the rise of podcasts and the growing consumption of audio news over the past few years, news outlets, like The New York Times, along with many other newspapers saw the growing popularity of podcasts as a new way to reach their consumers. Today, podcast listenership has skyrocketed and shows, like the New York Time’s…
Read More10 Trends to Inspire Your Social Media Strategy in 2023
Looking to up your social media game this year? With declining organic reach and costly paid advertising, it can be difficult to stay relevant on social media and keep up with the latest trends. In this blog post, we’ll cover 10 trends to inspire your social media strategy in 2023. 1. Short-form video Both Forbes…
Read MoreWhat Do We Know About Gen Z?
The US House of Representatives is getting younger, and a new generation has just made its way into Congress. With the election of the first representative from Generation Z, Maxwell Frost of Florida, many are asking: What do we know about Gen Z? Members of Gen Z, defined by Pew as anyone born after 1996,…
Read MoreTIPS FOR COVERING LATINO COMMUNITIES IN SPANISH
Note: For the purposes of this blog and its goal of providing tips for communications professionals seeking to engage Spanish-speaking journalists, the term ‘Latino’ is used in lieu of ‘Latinx’. Latino communities played a pivotal role in the 2022 midterm election, just as they did in the 2020 presidential election. Combined with a record number…
Read MoreNew Year, New Me(dia): Making your media mark in the new year
Clichès notwithstanding, the new year is an important opportunity to reflect on our successes over the past year and consider how to capitalize on them in the next. After all, resolutions rarely fail for lack of genuine interest in achieving them. Rather, we fall into one (or many) traps: we make too many, or set…
Read MoreIs Twitter Crumbling? 5 Key Tips for Advocacy Orgs
On October 27, Elon Musk became the owner and CEO of Twitter, implementing sweeping and haphazard changes that alarmed advocates, investors, and the broader public. Amidst layoffs and resignations, including the gutting of safety and privacy teams, in recent days tech analysts and former Twitter engineers have warned that there could be a Twitter blackout…
Read MoreDo You Have a Twitter Crisis Plan?
It’s hard to put into words the scale of turmoil seen in the weeks since Elon Musk acquired Twitter. News of massive new system changes and policies fill the headlines daily, key moderation and platform stability staffers have been let go, and waves of high-profile account impersonations have unsettled users. A recent viral tweet by…
Read MoreNew strategies for drawing attention to your research report or memo
We’ve blogged about this before (and those recommendations are still relevant!) but there are some new, key insights and top tips that you should consider. In ReThink Media’s recently updated training on publicizing and promoting your research products, we emphasized how critical it is for communicators and researchers to collaborate throughout the process, from the…
Read MoreDid Twitter Just Kill the Social Media Toolkit?! Try This Strategy Instead
Advocacy organizations that launch Twitter campaigns that encourage partners and followers to copy and paste sample tweets will need to pay attention and shift their strategy. In the face of a new set of Twitter policies intended to “reduce mis- and disinformation and promote a healthy discourse on the platform,” we need to shake up…
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