How To Respond to Opposition Interview Requests
Over the last six months, multiple spokespeople across all three ReThink Media issue areas have fielded interview requests from “opposition outlets,” from Fox News to AM radio “shock jocks.” These outlets express a very strong position and cater to a very contentious audience. In this post, we wanted to share some thoughts you should consider…
Read MoreBig News: One of Our Favorite Social Media Tools Is Now Free
One of my favorite social media tools, CrowdTangle, is now free. For everyone. For every platform that it measures (Facebook, Twitter, Reddit, and Instagram). We use CrowdTangle to measure when posts are over-performing compared to a page’s typical posts, signaling that this is good content to share and repurpose – and would likely also do…
Read MoreThis Year, Resolve to Be a Better Communicator
Welcome to a new year, no doubt flush with resolutions. In the spirit of some common New Year’s Resolutions, we at ReThink Media want to help you out, making you the best communicator possible this year. Say your New Year’s Resolution is to be more organized this year. This month, the ReThink Blog will focus…
Read MoreWhat Nonprofits Can Say to Influence the Transition to a New Administration – And What They Can’t
The long-awaited 2016 Election has now come and gone, leaving nonprofits racing to refine their advocacy goals and strategies in the new administration. But as nonprofits, we still need to be aware of which actions are allowed (and which aren’t) under 501(c)3 restrictions. Luckily, the Alliance for Justice Bolder Advocacy initiative has pulled together a…
Read MoreHow to Find the Right Reporters Who Cover Your Issues
You’re about to start work on an entirely new set of issues and you want to know: who are the reporters who cover them? While there’s no one easy solution (unless, of course, someone like ReThink Media has already made a list for you!) we’ll take you through the tips and tricks we have found…
Read MoreSome of the Best Ways to Engage and Build Relationships With Journalists
With the number of journalists in the world shrinking and the number of communications professionals growing, getting your experts and issues covered in the media is becoming more and more difficult. Relationships with journalists have always been an important part of being a communications professional, but it is even more critical now to your success…
Read MoreHow to Use a Pre-Existing Media Moment to Advocate for Your Issues
While much of our work at ReThink Media involves developing strategies to respond to breaking news events, a strong communication plan also anticipates upcoming opportunities for engagement. And despite the nearly constant “holidays” trending on Twitter (think: National Chocolate Milkshake Day or National Dog Day, both of which occurred recently), some of these online moments…
Read More#MuslimsReportStuff: Making a Hashtag Trend on Debate Night
Sometimes, a great hashtag campaign is born out of being in the right place at the right time. Case in point: During the second 2016 Presidential debate, one Brooklyn professor’s tweet, and a hashtag campaign that followed, won hearts and minds better than politics did. In this blog post, we’ll talk about the impetus, the…
Read More10 Ways to Stick Out on Twitter During a Presidential Debate
You’ve heard us tell you a million times that organizations and experts alike should be live-tweeting during big public events, like presidential debates and the State of the Union address. But as anyone who has attempted tweeting during these major events knows, Twitter is BUSY. And it can be really difficult to break through the…
Read MoreHow to Use Our Morning Clips to Shape Your Media Work
If you have been involved with ReThink Media, chances are that you receive the daily news clips that we send out in the morning (if you don’t, you should, so make sure to reach out to your ReThink Media point of contact!). These daily clips, compiled by ReThink staff, are designed to highlight the most…
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