How to Use TikTok’s Most Popular Features for Your Advocacy Organization
If you’re new on TikTok, you may be a bit overwhelmed by all the features the app offers. We’re here to break down some of the most popular features and teach you how to utilize them to your organization’s advantage! In this article, we will teach you how to use TikTok’s Stitch, Duet, and Reply…
Read MoreHow to Increase Your Organization's Engagement on TikTok
What Makes TikTok Unique? In order to fully utilize TikTok to your organization’s advantage, it’s important to understand what makes the app so unique. TikTok’s innovation is the “FYP” — for you page. A user is served content on their FYP via an algorithm regardless of “following” status. Each TikTok user has a unique FYP…
Read MoreTikTok Best Practices for Advocacy Organizations
This video-only app is one of the fastest-growing social media platforms, and it now has almost as many active users as Instagram, despite being a relatively new phenomenon. What originally started out as a dance-centric app geared towards teenagers now has more than 500 million active users and more than 1 billion accounts. TikTok now…
Read MoreThe Anatomy of an Expert’s LinkedIn
Just like any other social networking platform, there are key components you need to include in your LinkedIn profile to make it stand out from others and highlight yourself as a well-developed professional. WHAT MAKES A GOOD LINKEDIN PROFILE? While the specificities of your LinkedIn profile may differ depending on your industry, there are a…
Read MoreWhat to Include in Your Twitter Bio to Look Like an Expert
One of the most popular trainings we deliver at ReThink Media is Building Your Expert Profile, which teaches attendees what they need to include in their staff bios, LinkedIn profiles, and Twitter bios in order to look like an expert. (If you are a ReThink Media member and want the full training, designed specifically for…
Read MoreTwitter Spaces: A Guide for Advocacy Organizations
Every day it seems like there’s a new social media trend to follow. New platforms like TikTok and Clubhouse are changing the game, while other traditional apps, like Instagram, are changing in their own ways (Instagram recently announced a historic shift from being a photo-based app to primarily favoring videos in the feed). It can…
Read MoreIs Your Social Media Plan Ready for a Crisis?
When preparing your organization’s rapid response plan, don’t forget about social media. There are a few steps you can take in advance to help align your organization’s response and save critical time when news breaks you need to respond to. Do you have Twitter lists for key state and local journalists and a system/plan for…
Read MoreFrom the Click-Gap to Revitalized Groups: What You Need to Know About Facebook’s Latest Changes
Last year, Pew reported that for the first time, social media outranked print newspapers as a top news source among Americans. At the same time, media coverage of Facebook continues to worsen, and the platform faces a downturn in daily active users. In the midst of this news, Facebook has unveiled a new look. Strikingly,…
Read MoreLooking Ahead: What's Trending on Social Media in 2019
What do we need to know about social media in the year to come? As the year draws to a close, the internet fills up with trend predictions and overviews of what’s to come. Here’s an aggregated view of the top trends folks are predicting we’ll see on social media over the next year, first…
Read MoreFacebook and Twitter: What you need to know as a nonprofit in election season
Paying for Issue Advocacy Advertisements? You Might Have to Register. This information is republished from the Bolder Advocacy Digest courtesy of the Alliance for Justice As of September 7, 2018, we are within 60 days of the general election in November. For nonprofits, including 501(c)(3)s, this means you should be aware of the rules surrounding…
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