News Values (1).jpg

Graphic focused on "News Values." Text reads "Important to you and 'newsy' are not always the same. Timeliness, Impact, Conflict, Celebrity, Local Angle, Oddity, Emotion are highlighted as key news values. Screenshots of two news sites are included.

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ReThink Media builds capacity across movements. We work to minimize competition, maximize resources, and raise the voices of underrepresented spokespeople. We provide issue sectors with in-depth media, messaging, and opinion research; train advocates to level up their media skills; provide access to otherwise-unaffordable communications tools; drive collaboration and innovation through shared data and learning; and connect experts to the top reporters covering our issues.