2018 Midterms: Did the polls fail—again?!
This post is part of an ongoing series on the ins and outs of polling. If you missed the previous posts on Five Things to Pay Attention to in a New Poll or Polling Underrepresented Communities, go back and read them! Our series will continue with posts from our comms colleagues on incorporating polls and…
Read MoreHow to Understand Polling of Underrepresented Communities
With five days before the midterms, many of us are preparing to peruse exit poll data hoping to understand how or why Americans voted one way or another. But we’ll do so with caution since recent elections have reminded us of the limitations of exit polling—primarily problems with representative sampling (because we won’t know what…
Read MoreFive Things to Pay Attention to in a New Poll
You’ve just read in the news: “77% of surveyed registered voters said that ‘Reducing the influence of special interests and corruption in Washington’ is either the most important or a very important issue facing the country.” We often see the media citing statistics on how the public feels about major issues. Where do they get…
Read MoreA Roadmap to Victory: How We Will Change The Conversation Around Voting Rights
Messaging Guidance for Voting Rights Advocates ReThink Media’s recommended messaging for all advocates working to expand access to our democracy, and ensure all voters’ voices are heard. With the midterms fast approaching and a surge in attention on voting rights, the Democracy Collaborative at ReThink Media is excited to share From Defense to Offense: Shifting…
Read MoreHow to Generate Media Coverage for Your Report
After putting in the immense amount of time, effort, and expertise required to create a report, many advocates wonder: How do I get media to cover my report’s release? ReThink has some step-by-step tactics to keep in mind as you create your report release plan. Who Is Your Audience? First, come up with your target…
Read MoreHow to Use CrowdTangle to Find, Engage, and Amplify Online Conversations
It’s been more than a year since CrowdTangle started offering its incredible social media tracking platform completely free of charge, and communications professionals now officially have no excuses for not integrating it into their work. The genius of CrowdTangle is its ability to flag breaking online conversations (especially on Twitter), identify key participants driving those…
Read MoreHow to Make the Most of Your “John Oliver Moment”
Since launching his own show on HBO, John Oliver has taken audiences by storm in his long-for-Internet segments taking to task one societal injustice after another. And not only do many of his clips go viral week after week, they have also led to very real, very tangible policy changes (and wins!). For example, take…
Read MoreA Millennial Guide Companion: Where To Pitch Your Piece on National Security or Foreign Policy Issues
In the wake of yet even more staff turnover in the Trump Administration, advocates for national security, human rights, and foreign policy are wondering about the implications of former Secretary of State Rex Tillerson’s (ahem, and National Security Advisor H.R. McMaster’s and Homeland Security Advisor Tom Bossert’s) ouster(s). Such high-profile news stories are a prime…
Read MoreA Millennial Guide Companion: Where To Pitch Your Op-ed
ReThink recently released our Millennials & New Media Guide: a resource that walks you through the most popular news outlets, websites, and podcasts that millennials and Gen Z’ers consult to get their daily news fix. The Guide features everything from podcasts to online streaming services to newsletters. You may be left wondering: I wrote a…
Read MoreVoices of the Muslim Ban (and Tips for Capturing Your Own Stories)
For more than a year, President Trump’s Muslim Ban has separated families and thrown the lives of impacted individuals into turmoil. As the courts decide the legal merits of the President’s effort to turn campaign rhetoric into public policy, we must never lose sight of the real and devastating effect on human lives. As you…
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