Who Gets Heard Matters: We Are a Long Way from Gender Equity in Who the Media Quotes. Let’s Fix That.
With this month marking 100 years since the ratification of the 19th Amendment, which prevents an individual from being denied the right to vote on the basis of sex in the U.S., and with an eye towards Women’s Equality Day on August 26 (don’t get me started on it being just for one day), the…
Read More12 Tips for Getting More Coverage for Your Media Hit
A favorable media placement is invaluable in establishing your credibility as an expert and developing your unique voice and perspective as a thought leader, especially if you are new to your field. The media landscape and news are more crowded than ever, so don’t miss out on extending the reach of your piece, well beyond…
Read MoreReThink Tips: How to Engage the Media During a Pandemic
The COVID-19 outbreak is affecting everyone around the world, and the news industry is no exception. As prominent examples like Chris Cuomo illustrate, journalists and their families are catching the disease, just like anyone else. They are also hurting economically, just like so many other parts of our society. As of April 24th, “roughly 36,000…
Read MoreThe ReThink Media WFH Challenge
The coronavirus has wreaked havoc on our healthcare system, economy, and lives. For the lucky ones, it has meant an extended time working from home, wondering when we can resume our former routines. But in the midst of cancelations, you don’t need to push pause on your professional development. ReThink Media has pulled together a…
Read MoreHow to Handle Hostile Media Interviews
Stepping into the hot seat ranks among the best advocacy leadership you can provide. For instance, it is well known that current US President Trump watches Fox News. Are you going to pass up the chance to get directly in the President’s head because the outlet may not be in complete alignment with your views?…
Read MoreTo Celebrate Our 10th Anniversary, Here Are 10 of Our Favorite Success Stories
ReThink is thrilled to be celebrating 10 full years of powering movements. To celebrate our anniversary, here are 10 of our favorite success stories from our staff, past and present (and stay tuned for our soon-to-be-published booklet of our favorite stories and lessons learned across 10 years of movement building): Bringing Attention and Saving a…
Read MoreOur Most Popular Op-ed Advice
As the new Congress settles in and debate heats up, there’s no time like the present to pitch an op-ed bringing a spotlight to your issues and framing the debate. Experts and advocates often seek our advice on how to write op-eds. Heading into the new year, here is a useful refresher on writing a…
Read MoreUsing polls in your media work: Making Polling Work for You
Throughout this series, we’ve been looking at a lot of polls. And let me tell you from my own experience as not-a-data person, after a certain point, polls tend to become just another series of numbers—either bereft of meaning, or confusing and contradictory. One of our challenges as media professionals is figuring out how to…
Read MoreUsing Polls to Inform your Media Strategy
Earlier this week, we covered how to assess the public opinion landscape of the issues we work on. Having an understanding of this big picture, now we are ready to use polling data to inform our media strategy. Developing an informed strategy is all about audience: defining who they are, learning as much as you…
Read MoreUsing Polls in your Media Work: Assessing the Public Opinion Landscape
In the last two weeks, we discussed how the polls performed during the midterms, putting into practice our recommendations on what to pay attention to when evaluating a new poll and how to interpret polling of underrepresented communities. With that foundational understanding of polling under our belt, we now turn to actually using public opinion…
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