The Core ReThink Media Team

Working with all of our teams is a core staff that directs its specialized skills evenly across each effort. The core team includes a veteran of broad, overarching issue-mapping; a lead campaign strategist; a specialist in digital media strategies; an experienced public opinion and media analyst; and an administrator who holds it all together.

Lynn Fahselt headshot
Co-Founder & Executive Director

Lynn is a specialist in media analysis, organizational development, strategic planning, and message development. With 25 years of experience in communications, she completed the original research that led to the launch of ReThink. Looking to learn from others, she assessed all prior collaborative communications models and designed ReThink as a hybrid, combining the best of each.

Lynn has conducted extensive media analysis on a wide range of foreign policy issues and was part of an international research team conducting groundbreaking research in a five-country study of...

Peter Ferenbach headshot
Co-Founder & Director of Campaigns

For over 30 years, Peter has worked on communications strategies advancing issues of peace, security, human rights, democracy and social justice. He brings that breadth of experience to bear in helping drive every campaign that ReThink is involved in. He has led three organizations - two of which he co-founded - through periods of major growth. He has run electoral and legislative campaigns, managed coalitions, and built political power for the issues and organizations he’s worked with. He has designed and delivered hundreds of media and organizational development workshops and consulted...

Chief of Staff; Director, Media & Opinion Analysis

Eva takes the lead on tracking all public opinion polls and media coverage, and provides analysis and visualization. Eva has a strong research background and joined ReThink after several years working at the World Affairs Council, briefing the President and CEO on multiple global issues. Prior to that, she served as Associate Director at the Early Voting Information Center.

In her years with ReThink, Eva has conducted analyses on a complex and varied range of topics. These include: how the American public perceives drones and drone warfare; how the media has shaped discourse on...

Dorry Levine, ReThink Media Director of Communications
Director of Communications

Dorry works to tell ReThink’s story, from managing our website and blog to positioning the organization and its principals as thought leaders in movement-building through advocacy communications. She collaborates with the Analysis team to tell ReThink’s story of impact, and designs and delivers external communications campaigns to share stories of ReThink’s work, including issue campaigns, coalition efforts, case studies and wins, and assists along the way. Prior to becoming the Director of Communications, Dorry spent five years leading digital strategy for ReThink.

Dorry earned...

Roger Cox, ReThink Media Director of Operations
Deputy Director of Finance

Roger Cox brings 14 years of experience doing administration and operations for a wide range of organizations throughout California. Roger has a wide range of knowledge and skills in Finance, Human Resources, Administration, and Technology. 
Prior to joining the Rethink Media team, Roger was the Financial/Administrative Coordinator for Prevention Institute, a mid-sized non-profit in Oakland, where he was the main contributor to the organization's management of budgets, grant reporting, and overall administration. Prior to that he was the database manager for the Chabot...

Associate Director of Research & Analysis

Laura tracks and analyzes public opinion polling and media coverage for ReThink Media, and manages ReThink's impact tracking and data. 

Laura has a strong background in using qualitative and quantitative research methods to inform strategic communication strategy. Prior to joining ReThink, Laura spent seven years at Berkeley Media Studies Group analyzing media coverage of public health issues, and helping public health advocates use the media to advance public health policy. She has also worked on research at the UC Berkeley Labor Occupational Health Program, the...

Deputy Director of Campaigns; Program Director, Rights and Inclusion

Corey Saylor is the Managing Director for Rights and Inclusion. In this role, he works with a specialized team of ReThink professionals to protect human and civil rights in a post-9/11 world. He has spent over 20 years in non-profit advocacy working on political communications, media relations and combatting anti-Islam prejudice in the United States.

He has appeared on news outlets ranging from Fox News to CNN, the BBC, the New York Times and Al Jazeera. He has run successful advocacy campaigns holding major companies such as Burger King, American Express and Bell Helicopter-Boeing...

Administrative Associate

From her background in working with arts, education, and youth organizations, Melissa brings a wealth of nonprofit administration experience. She is an AmeriCorps alumna who completed two years of service in State and VISTA programs, dedicated to fostering civic engagement and building organizational, administrative, and financial capacity in communities facing poverty and inequality.

Prior to joining ReThink Media, Melissa managed advocacy programs to increase public funding and access to arts education in California, including the Student Voices Campaign, a statewide initiative...

Research & Analysis Associate

Beau Salant is the Associate on the Research & Analysis team, with a focus on public opinion analysis and targeted messaging recommendations. Beau has a storied history working in political polling and survey research, starting at Emerson College where he received his B.S. in Political Communication. Prior to joining ReThink, he worked at the polling firm Lake Research Partners, and cut his nonprofit communications teeth at the National Consumer Law Center. He has developed, conducted, analyzed, and implemented both quantitative and qualitative studies in a variety of settings to help...